Personal Project: CLOCKWORK

For my second personal project, I decided to start my own alternative clothing brand. Due to the like that we all have with the passage of time, with us all approaching a macabre end, I chose to name this brand 'CLOCKWORK'. The imagery I would be implementing into the brands clothing designs would be heavily influenced by aspects of time and death from varying cultures.

Since this is the final project for this year, I thought I'd make it into something that I can continue after my studies at Sheffield Hallam have finished. Therefore I have built a website using Wix to host the shop for CLOCKWORK, I have also secured the instagram handle @clockwork__official to promote my ventures with the brand. If you would like to take a look at the website then please click the clock face logo to the right of this piece of text to take you there...

A select few photographs from the brands first photoshoot, as well as the original design mockups being used here as a showcase of the front and back of the first three designs I made for the first 2 drops for the clothing line.

Drop 1

Drop 2